Move beyond theoretical limits to build a tangible digital communication strategy, transforming group ambitions into shared, concrete, and operational actions.
Together with Adacto, we supported Leroy Merlin on a journey where digital complexity turned into opportunity. We avoided purely academic approaches: instead, we orchestrated a lively dialogue where authoritative insights – from Derrick de Kerckhove to Pepe Moder – intertwined with daily business operations. We created an ecosystem designed to foster an authentic mix of ideas and skills. In this space, management stopped debating theories and began building native solutions. Our approach activated collective intelligence, allowing leaders to connect and join forces. We transformed the vision of tomorrow into a landscape where innovation is not an abstract concept, but a concrete goal to work on together.
The workshop marked a clear turning point. Individual vision crystallized into a shared strategy, transforming participant sensitivity into an operational roadmap. The difference was tangible in the energy released at the work tables: management gave life to proposals immediately integrated into the group’s guidelines. The real impact lies in an organization that is now aligned and equipped with the tools to navigate the future. The “Co-Construction” group activated the action plan, confirming that cultural change has already begun. A solid foundation for doing business in a new way. Do you want to discover how to trigger the same transformation?
Leroy Merlin is a French multinational and leader in home improvement, gardening, and DIY. It is present in over 10 countries, including Italy, France, Spain, Poland, and Brazil, with hundreds of stores.
